Objective: Enhancing Brand Recall and Awareness

§         Total of 88 towns were covered.

§         Edutainment program combining a short educational skit, and  a Kabbadi and/or Malakhara game.

§         Pamphlets and brochures were distributed amongst the audience present.

§         Mascots were created to personify the crops pests and a skit was conducted to elaborate how Confidor helps in effectively combating these pests and protecting the plants.