Our Work for Shell

SHELL HELIX CNG
Objectives:
Help increase awareness of Shell Helix CNG among the target audience
Target Pak Suzuki CNG fitted cars
Show the target audience how HELIX CNG cleans the car engine.

Strategic Insight:
A clean outside of a car vs. a clean inside.
Get the exterior of your car cleaned while Shell HELIX CNG would clean the interior of your car for you.

Action:
For this purpose, branded hiace vans with crew in branded overalls were equipped with complete cleaning kits to clean the exterior of cars.
This showed that this same way Shell HELIX CNG cleans the engine of your car.
The audience was briefed and questionnaires were filled out while they waited for their cars to be washed.
This activity was carried out in Karachi, Lahore and Islamabad.
1 million flyers of Shell Helix were also distributed at forecourts and traffic signals of the 3 cities.