Our Work for Shell

SHELL Helix Ultra Launch
Objectives:
Help increase distribution penetration
Visibility of product among target audience
Create hype about the activity in the target market
Engage the target audience

Action:
Unique competitions like Wheel It Game & Jig saw puzzles were held at
malls to engage the target audience.
High visibility stalls were setup in the Malls.
Promoters were briefing the customers about this new product.
Stall was placed for 3 Days at each Mall.
Data was collected from all the visitors and was passed on to the client upon completion of the activity.