Our work for Reckitt

Objective:
Objectives:
Introduce the new Harpic Power Plus with Max Gel formulation.
Increase sales of the new product and inform the consumers that Harpic Power Plus dawith Gel is a more effective cleaning solution.
Promote the sales of Dettol Multi Purpose Cleaner for the relevant consumer segment.

Action:
3 teams of 14 female Brand Ambassadors visited different communities of the target market in Karachi and Hyderabad to drive sales for the new Harpic Power Plus with Max Gel cleaning solution.

Reaction:
The campaign was a success as boost in sales for both products was observed and brand loyalty amongst consumers has increased due to the Door to Door Selling drive